Tuesday, October 8, 2024
11 AM CST
Featuring: Lori Lewis, LBS Social Media Expert
As the social media frontier continues to change, gaining a deeper understanding of the new developments is critical to stay one step ahead. Even if your station does not offer social media solutions, your LOCAL competition does and keeping up with the options available to your clients and prospects is vital to your short- and long-term success. In other words, you can’t afford NOT to be caught up on social!
In this session, we will discuss four major social media shifts: 1) Content distribution has completely changed; 2) The massive follower counts some brands obsessed over “getting” no longer matter as much; 3) Keywords are greater than hashtags; 4) And if you don’t like video, it’s going to get a little rough. Tune in with your entire team for this practical and informative session!
More details and free registration here: www.localbroadcastsales.com/lbswebinars
Lori Lewis’ radio career spans 25 years, starting as an on-air talent to a decorated Program Director in
Baltimore. In a move to help the Radio industry grow digitally and socially, Lori became VP of Social Strategies & Digital Audience Growth for Midwest Communications. She then joined Jacobs Media to assist broadcasters’ digital and social needs. Next, she became Vice President of Social Media for Cumulus
Media and Westwood One. Lori was then named Vice President of Social Media for Modern Luxury. In 2019, Lori launched Lori Lewis Media, a social media management, marketing, and monetization firm – advising brands on creating real social impact.
