Political Advertising Webinar
November 29, 2023
12 – 2 PM CT
Moderator: David Oxenford, DC Law Firm of Wilkinson Barker Knauer LLP
With a Presidential election, elections that may determine control of the US House and Senate, and many local elections, there are predictions that 2024 will be the biggest year ever for political advertising. Already we are seeing many ads for candidates for elections in 2024 – and we are already seeing disputes over the content of those ads. Are you up to date on all the FCC rules that govern your sale of political ads? Do you know who you must sell political ads to, the rates that you can charge, and all the paperwork that is required – including the latest on the online political file?
On November 29 from 12 – 2pm CT, the staff of the FCC’s Office of Political Programming – Bobby Baker, Gary Schonman and Sima Nilsson – will be on hand, in a webinar moderated by David Oxenford of the DC law firm Wilkinson Barker Knauer LLP, to provide a refresher on the rules that you need to know to prepare for the 2024 election season, and to highlight the potential issues that may arise with political candidates and issue advertisers on your stations.
Be sure that you avoid any of the problems that can arise in your sale of political advertising in 2024 by signing up for this timely FREE webinar arranged through the Michigan Association of Broadcasters.
To Register: Please contact Jim Timm at jim@ne-ba.org.
Consultative Selling with Digital & Broadcast
December 14, 2023
Noon CT
Hosted By: AdCellerant
Join us on Thursday, December 14 at 12:00 p.m. CT as AdCellerant hosts this lunch & learn webinar on diving into the importance of consultative selling. This FREE webinar will focus on leveraging digital solutions along with core broadcast tactics to create full funnel marketing strategies for your advertisers.
The webinar will include insights on the following:
- State of digital today – where is the opportunity?
- Understanding digital tactics that work well with broadcast
- Consultative selling vs. transactional – fine tune your CNA
- Setting appropriate campaign expectations
- Reporting, Retention and Renewal
To Register: Please contact Jim Timm at jim@ne-ba.org.
