Digital Webinar: Measuring ROI for your Station and Clients

Wednesday, March 27, 2024 12:00 – 12:30 PM CST

This digital webinar, hosted by our friends at AdCellerant, will dive into the importance of data and analytics when it comes to measuring campaign ROI. The webinar will highlight: – Why finding the right digital partner matters – Campaign Reporting – focusing on metrics and analytics – How to tell a story of success using data – How to set up the campaign renewal Who: AdCellerant – Elizabeth Bernberg, Sr. Director of Business Development Registration: Please contact Jim Timm, jim@ne-ba.org.   About Elizabeth Bernberg, Sr. Director of Business Development – AdCellerant With over 15+ years of digital marketing experience, Elizabeth has spent most of her career developing and growing digital revenue strategies through media organizations. Her unique digital background and experience includes leadership roles within all major media categories: Print (The Denver Post and Colorado Press Association), Television (CBS Television Network) and Radio (Audacy). Elizabeth’s industry knowledge and energetic leadership style has enabled her to impact accelerated digital revenue growth within media organizations while supporting meaningful digital marketing strategies for SMBs.