LBS 2nd Tuesday Webinar: Make a Better Offer (Or Someone Else Will)
March 9, 2021, 11:00 AM Central Time
Presented by: Tim Burt, LBS Creative Expert
If you want to see your clients increase their sales, they must create a stronger offer, and do it repeatedly. Most radio & TV ads these days simply brag about how awesome their business is – instead of making an offer. And the offers that are being made are – at best – bland.
In 2021, simply promoting free consultations and encouraging website or store visits are practically worthless.
As businesses reopen (or readjust) after 2020, getting traffic for your clients isn’t going to be enough to increase their sales. The real money is in the offer. And if you have clients who need more traffic and sales, then this is key to their (and your) success.
During this Second Tuesday LBS Webinar, Tim will show you REAL-WORLD examples of ways he’s doing this for his clients, and how you can quickly implement this strategy for your clients.
ABA Engineering Academy: March Engineering Webinar
March 16, 2021, 10:00 AM Central Time
Featuring Frank Foti with Telcom Alliance and his good friend Andrew Scheps, one of the top recording engineers in the country.
Andrew has come a long way in his GRAMMY®-winning journey mixing records for such diverse artists as the Red Hot Chili Peppers, Adele, Metallica, Jay-Z and many others. After graduating from the Recording Engineering Program at the University of Miami, he spent some time working for Synclavier, one of the first digital synthesizers / samplers / workstations, then on the road with Stevie Wonder (as a keyboard tech) and Michael Jackson (mixing live sound), before settling in LA where he worked his way up to the esteemed position he holds today among his peers. He now lives in London.
While Scheps main focus is recording award winning records, his techniques also apply to creating effective radio and television commercials as well. His favorite comment “It’s what comes out of the Speaker that counts” certainly applies to broadcasting.
Foti and Scheps will discuss items such as understanding digital audio, creating templates in your DAW, effective use of multitracks in your project, proper use of background music and effects, balancing the final mix, and getting the audience attention in the first few seconds of the commercial.
This webinar is for both engineers and production staff. Stations should make sure to have their production directors and anyone involved in producing audio files join in.
Certified SBE members attending these webinars receive ½ recertification credit in category I Register here
Past Engineering Webinars are available online here
Contact Larry Wilkins should you have any questions or comments and if you would like to receive our weekly technical newsletter (Monday Morning Coffee and Technical Notes).
Kevin Benz Three-Part Webinar Series:
Timely Tips and Coaching for Real World Journalism
March 18, 2021, 10:30 AM Central Time
Session 3 – Covering Law Enforcement: Being fair and holding accountable
NBA members are encouraged to join this three-part series of “Timely Tips and Coaching for Real World Journalism” webinars with highly acclaimed industry trainer Kevin Benz. All three webinars will begin at 10:30am Central time and will be archived for later viewing.
Law enforcement dominates the day-to-day work of journalists and we must remember there is no more powerful government agency in the daily life of our audience. It is journalism’s highest obligation to hold law enforcement accountable for the enormous power society gives them. The relationship between the press and the police is complicated — we must be fair, we must be courageous and we must be independent. Here’s how.
These webinars are being presented in partnership with the state broadcasters associations of Montana, Nebraska, North Dakota, South Dakota and Wyoming. For more details and webinar access, contact Jim Timm at jim@ne-ba.org.
Staying on Top of Your Broadcast FCC EEO Obligations
March 24, 2021, 2:00 PM Central Time/1:00 PM Mountain Time
Presented By: David Oxenford of the Washington DC law firm Wilkinson Barker Knauer
Even in this most unusual time, the FCC has continued to enforce its EEO rules, reviewing a station’s compliance both in connection with its license renewal and through periodic audits. Stations still need to engage in wide dissemination of information about job openings and engage in specified outreach activities designed to educate their communities about broadcast employment and to train employees for advancement in their broadcast careers, even if they have no job openings. Join us on March 24 when David Oxenford of the Washington DC law firm Wilkinson Barker Knauer will review all of the FCC’s obligations and how you can meet those obligations even while social distancing.
Earn one full EEO point for participating in this FREE webinar for NBA members. For more details and webinar access, contact Jim Timm at jim@ne-ba.org.
