LBS 2nd Tuesday Webinar – Your Product Isn’t on Trial, Your Strategy Is!
Tuesday, June 10, 2025
Noon ET
Presented By: Chris Fleming – LBS Weekly Sales Meetings Contributor
Traditional broadcast advertising isn’t on trial – but too often, we speak to prospects and clients like it is. In this session, learn how to shift your approach, selling like a prosecutor rather than a defense attorney, confidently building a compelling argument. Discover the latest outreach strategies that connect with advertisers, avoid blind benchmarking and misleading comparisons that weaken your pitch, and explore how purpose, not pressure, drives better sales conversations and a stronger culture. Check out the attached flyer!
For more details and free registration, www.localbroadcastsales.com/lbswebinars
Chris Fleming has thirty-plus years of experience in broadcast media sales and management. His methods and practices have brought large-scale success in big and small markets. Chris teaches success based on key areas of focus—the drivers of the sales business. Everything else is window dressing. Get your media sales training and advice from the front lines. As the world gets more complicated, we must simplify our processes. Success lies in simplicity, which leads to greater results.
