These links provide access to contracted training programs and services, available exclusively to NBA members.
Engineering & Technical Training
Society of Broadcast Engineers TPT Program
The NBA can assist our members in advancing their technical & engineering skills through the Society of
Broadcast Engineers (SBE) Technical Professional Training program (TPT).
The SBE TPT program includes:
- A one-year SBE membership with SBE MemberPlus
- A copy of SBE CBT CertPreview
- A copy of the SBE Broadcast Engineering Handbook
- Enrollment in the SBE Mentor Program
- SBE CBT certification exam application fee
Membership includes access to Webinars by SBE, an extensive collection of training webinars developed and cataloged for on-demand use.
As a member benefit, the NBA will reimburse the TPT’s cost when the following guidelines are followed:
- Limited to one enrollee per dues-paying SEU (station employment unit), up to a total of 12 enrollees on a first-come, first serve basis, each calendar year
- SEU general manager must provide NBA President/Executive Director Jim Timm with the following information via jim@ne-ba.org
- employee name & current position
- number of years employed at your SEU
- briefly, why this employee is interested in the TPT
- briefly, how your SEU would benefit from their completion of the TP
- Once NBA approves a participant, SEU pays to enroll the employee in the TPT
- Upon employee’s successful completion of the TPT, email proof of completion to jim@ne-ba.org and the NBA will send a $545.00 check to your SEU
Sales Training
Local Broadcast Sales
Thanks to your station’s membership with the Nebraska Broadcasters Association, you can get full access to LBS at no cost! This means that you now have 24/7 access to the following revenue-generating services:
- The BEST Program: Earn the highly-coveted status of LBS Certified Seller! This extensive, broadcast-focused program is ready to go when you are!
- The LBS New Seller Program: Kickstart your new seller’s broadcast selling career with this comprehensive LBS program designed to equip them with the skills they need to excel in today’s very challenging broadcast and digital advertising sales climate!
- Training On Demand: Over 2,200 training videos that are developed & delivered by proven ad sales pros. Available 24/7 with two new videos added nearly every week!
- Sales Ideas: Timely sales ideas that will produce tangible sales results when there is a need for an innovation boost!
- Ad Intelligence: A sales resource center organized by category and designed to enhance consultative sales calls with over 3,000 articles!
- Sales 101:Create a customized onboarding course for your new reps! With hundreds of topics for you to choose from, LBS’ Sales 101 content is designed for new sales pros with little-to-no broadcast experience and provides a foundation on which to build a broadcast sales career!
- Ask LBS: A virtual coach with street-smart advice. When you are stuck in the selling process with a client; ask for help, we will answer!
- 2nd Tuesday Webinars: The industry’s best and most practical live sessions airing on the 2nd Tuesday of every month. You also have access to the very valuable archive!
- LBS Industry Research: A sales tool to help you get appointments with LOCAL businesses based on consumer buying habits. LBS helps to focus you on the HOT ad categories that you should be calling on each quarter!
- LBS Consumer Research: Get prospects’ attention immediately with in-depth research on specific products and services consumers say they are going to purchase for the next 12 months in multiple key advertising categories. Powered by our friends at Pulse Research!
- Sales Meetings: Curated videos designed for your weekly sales meetings. These segments provide an opportunity for a few minutes of practical investment in your team’s selling skills every week. Simply hook up to a projector and go!
- LBS WOW (Week of Webinars): Get perspectives from your favorite LBS Experts during a special week of live LBS Webinars all focused on a single theme to start your selling year on a path of success for you, your station, and your clients!
To create your FREE, personal LBS account, thanks to the Nebraska Broadcasters Association:
- Go to www.localbroadcastsales.com
- Complete the form on the home page to create your LBS account
- That’s it – Your account will be activated right away
P1 Learning
Ten-Minute Trainer Network
NBA’s longtime training partner, P1 Learning, has assembled a new OTT-based training platform called the Ten-Minute Trainer Network. In short, this new platform includes videos from an elite group of experts on every topic you might need. Derron Steenbergen and Speed Marriott team up to produce a weekly show titled, “Speed & Swagger” which is guaranteed to energize your weekly sales meetings, even before you’ve taken your first sip cup of coffee!
You’ll also refresh your sales knowledge with topics from broadcast legend, Chris Lytle, learn about the ever-changing world of digital sales from AdCellerant, discover your motivation and professional advice from Paul Moehring or Bonnie Hagemann, and you’ll polish your leadership and management skills with fresh content from Dr. Terry Daniels. There’s something for everyone on Ten-Minute Trainer Network!
Registration is free for NBA Members and takes just 30 seconds.
Step One: NBA Members – Click Here To Register For FREE
Step Two: Once registered, download the iOS (here) and/or Android Mobile App (here).
The Ten-Minute Trainer Network is more than just a catchy name – the videos they feature are all Ten Minutes or less, perfect for a broadcaster on-the-go. Speaking of on-the-go, you don’t need a computer to access their training, as they have apps available for both iOS and Android devices. The Ten-Minute Trainer Network is the NBA’s official Enter-train-ment Network!
