Digital Webinar: Measuring ROI for your Station and Clients
Wednesday, March 27, 2024
12:00 – 12:30 PM CST
This digital webinar, hosted by our friends at AdCellerant, will dive into the importance of data and analytics when it comes to measuring campaign ROI. The webinar will highlight:
– Why finding the right digital partner matters
– Campaign Reporting – focusing on metrics and analytics
– How to tell a story of success using data
– How to set up the campaign renewal
Who: AdCellerant – Elizabeth Bernberg, Sr. Director of Business Development
Registration: Please contact Jim Timm, jim@ne-ba.org.
About Elizabeth Bernberg, Sr. Director of Business Development – AdCellerant
With over 15+ years of digital marketing experience, Elizabeth has spent most of her career developing and growing digital revenue strategies through media organizations. Her unique digital background and experience includes leadership roles within all major media categories: Print (The Denver Post and Colorado Press Association), Television (CBS Television Network) and Radio (Audacy). Elizabeth’s industry knowledge and energetic leadership style has enabled her to impact accelerated digital revenue growth within media organizations while supporting meaningful digital marketing strategies for SMBs.
LBS 2nd Tuesday Webinar: Why It’s Tougher to Set Appointments Today and What to Do About It!
Tuesday, April 9, 2024
11 AM CST
Featuring: Paul Weyland, LBS Broadcast Sales Expert
Today’s business owners are more skeptical than ever. Key local direct business and service provider decision-makers work hard for their money … and they believe you should do the same – specifically for them. Some skills and philosophies that were effective for broadcasters and digital sellers to earn appointments with potential advertisers and even former clients are less effective today. LBS Local Direct Expert Paul Weyland gives you great new ways to get the attention of the people you need the most to grow your long-term local direct business. This session is for salespeople, managers, promotions people, and production directors, especially those challenged to make things happen sooner rather than later.
Paul Weyland works with local radio and television stations across the country. He’s constantly dealing with local direct clients. You’ll leave the session fresh with great ideas; you can pitch immediately. And because this is a Paul Weyland session, you can expect to be thoroughly entertained as you learn and professionally grow.
See more details and FREE registration for NBA members here: www.localbroadcastsales.com/lbswebinars
Maximizing Your Political Advertising Budget for Small & Medium Markets
Wednesday, April 24, 2024
11 AM CST
Are you struggling to make the most of your political advertising budget? We’re here to help!
Ten-Minute Trainer Network and Gen Media have partnered together for a FREE, 45-minute LIVE discussion on Maximizing Your Political Advertising Budget for Small & Medium Markets.
Date: Wednesday, April 24th
Time: 11:00 AM (Central Standard Time)
Platform: Ten-Minute Trainer Network
Cost: FREE!
Our expert panel, featuring Roger Rafson, (SVP of Political/ Issue Advocacy), Linley Grande (VP Political Strategies Manager), and Heather Karban (Policial Broadcast Strategist) from Gen Media Partners will equip you with:
- Valuable insights on navigating the Political Ad landscape in small and medium-sized markets.
- Actionable tactics to maximize every advertising dollar.
- Strategies for staying legally compliant.
Give your station the tools it needs to be successful this election season. Register your spot today and learn how to optimize your political advertising budget for success!
