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Training Resources

These links provide access to contracted training programs and services, available exclusively to NBA members.

Sales Training


Instant Sales Training

Conduct a sales training session with Chris Lytle’s content and your conversation with the sales team. Nobody teaches the fundamentals like Lytle. Download the weekly three- to five-minute audio “knowledge bite.” A knowledge bite is an easily digestible sales idea. Send it to your team by email and discuss the idea in your next sales training session. This site also contains a ton of bonus content. Click on the Video Training tab to see it. Have a look around the site. Watch Lytle’s homemade video on the landing that describes his idea of short-attention span sales training. This is the resource that makes continual sales improvement automatic.


Local Broadcast Sales

Thanks to your station’s membership with the Nebraska Broadcasters Association, you can get full access to LBS at no cost!  This means that you now have 24/7 access to the following revenue-generating services:

  1. Training-On-Demand:  Over 1,200 training videos that are developed & delivered by proven ad sales pros and two new videos are added nearly every week!
  2. Sales Ideas: Timely sales ideas that will produce tangible sales results when there is a need for an innovation boost!
  3. Ad Intelligence: A sales resource center organized by category and designed to enhance consultative sales calls with over 3,000 articles!
  4. Ask LBS: A virtual coach with street-ready advice. When you are stuck in the selling process with a client, ask for help – we will answer!
  5. 2nd Tuesday Webinars: The industry’s best and most practical live sessions airing on the 2nd Tuesday of every month, plus access to the very valuable archive! 
  6. The BEST New Hire Program: Each weekday for five weeks, your new sellers will receive a BEST (Broadcast Essentials for Selling Today) email from LBS containing three videos.  In less than 30 minutes per day, your new sellers will build up a solid foundation for a career in selling broadcast!

Your entire team is able to create individual LBS accounts!  Please follow these simple steps:

  1. Go to www.localbroadcastsales.com
  2. Complete the form on the home page to create your LBS account
  3. That’s it – Your account will be activated right away

P1 Learning

NBA Member Sales Training
Boost your knowledge and skillset with hundreds of online broadcast sales training videos from P1 Learning. These short (10-minutes or less) training videos are accessible 24/7/365 from your phone, tablet, or computer. So whether you’re looking for an in-depth training series from the comfort of your office or you need to fine-tune your negotiation skills in the parking lot before your next meeting, we’ve got you covered.

Sales topics include the sales cycle, negotiations, objections, digital sales, goal management, building relationships, personality-based selling, service after the renewal, and more. Are you a manager? We can help you with weekly course recommendations, sales meeting tips, and provide you an easy way to track both online course and exam analytics for your entire team.

As an NBA Member, all you have to do is register (for free) to take advantage of this program. Already registered? Click here to login.

Additional Department Training


P1 Learning

Training content works best when it reflects the needs of the modern organization. So in addition to our sales training content, NBA Members have access to topics in management and leadership, customer service, on-air, health and wellness, general business skills, workplace compliance, and more. In essence, whatever department you’re in, we’ll provide you with a fully customizable curriculum to ensure that you’re reaching your maximum potential.

As an NBA Member, all you have to do is register (for free) to take advantage of this program. Already registered? Click here to login.

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