The Guld Resource Group
Baseline Stats and Triggers
of Growth Worksheet


ROI Calculator Worksheet
 
The Closing Zone
with Chris Lytle - 5/11/10
Click Here to Watch
Click Here for the Powerpoint
 
Building Relationships
Your Competitors Can't Steal
with Chris Lytle - 4/13/10
Click Here to Watch
 
The Masters Course in Advertising Results with Chris Lytle - 3/9/10
Click Here to Watch
Click Here for the Powerpoint

Several NBA past seminars are on file to loan to member stations as seen below.  Contact the NBA office if you'd like to obtain any of the tapes/workbooks from these seminars

The NBA office also has AVI's sales training series for both television and radio available on loan.   Contact the NBA office for more information.

Soderlund Sales Seminar:
"Newspaper, the Aging Competitor" with Doc Holliday from the RAB. Videos and workbooks available from the NBA Office.

DVDs Available from Previous Seminars

  • "Making Your Advertising Accountable"
  • "Creating Value with Superior Customer Service"
  • Selling at the Top (Getting to Decision-Makers)
  • Roger Dodson- "New Keys to Effective Sales Today
  • Johnathan Pontell- "Discover the Ratings Power of Generation Jones"
  • Jim Lobaito- "Overcoming Objections" & ITM Money PResentation"
  • Dr Charles Warner- "Creating Value", Sharpening Negotiating Skills"

(DVD's available thru the NBA office on loan basis.  We are currently cataloging our entire library and will post on this page shortly).