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OMAHA'S Q98.5 BECOMES "THE NEW SWEET 98.5"

 

The following information is from a news release issued by NRG Media:

KQKQ-FM Omaha-Council BluffsThe New Sweet 98.5

New Name, Same Great Music

The New Sweet 98.5launched in May 2017, as a result of extensive market research, conducted by renowned industry experts Mark Ramsey & Associates.

In researching women between the ages of 25 and 54, three key findings emerged:

KQKQ’s former name, Sweet 98, was preferred over its current name, Q98-Five

The The Pat & JT Morning Showis one of the premier and most popular morning programs in the region

The station’s Hot Adult Contemporary format is the No. 1 preferred format of Women 25-54 in Omaha

As a result, KQKQ has returned to the beloved Sweetname that it had for decades.

The New Sweet 98.5, Omaha’s Sweetest Variety, will continue to feature current chart-topping hits, in a fun, up-tempo environment -with added variety and more music, designed to increase the time listeners spend with the station.

Additionally, The New Sweet 98.5 will continue to deliver legendary, high-profile and exciting promotions for which the station is famous.